I recently learned about the Custom Extraction tool in Screaming Frog, which you can use to scrape any specific data from a web page. So I tested it out to grab the published and modified date and time for my competitor sites to get an overview of how often they produce/edit content on their website. … Read more
Recently I received numerous comments about my Entity Mapping process for internal linking. Almost all of them praised it, but one comment asked a great question about the statistics (having more than a 125% increase in traffic within 60 days) that I shared in that article. So I spent the next day analyzing the data … Read more
Finding the best internal linking opportunities is daunting, especially for your website’s blog section. It requires organization, and there’s always room for improvement. In this article, I will share how you can apply Entity Mapping to make this process much more manageable. So, what is Entity Mapping? Entity Mapping is like a reflection of the … Read more
So in March 2021, I took the 45 Days SEO Challenge by Kristina Azarenko. My primary goal was to learn Technical SEO, but I learned a lot about other aspects too. And after completing the course, there were several optimizations in my mind that I could do. And this blog is all about what optimizations … Read more
You must have heard many SEOs and Marketers recommending you to read Google’s Search Quality Evaluator/Rater Guidelines. While many say it’s a good source of information regarding Google’s E-A-T updates, but IMO, it’s much more than that. These guidelines not only tell you about how their raters should see websites or queries, but they also … Read more
Every SEO team starts with a keyword. A keyword in which they see an immense potential even though there are hundreds of pages already ranking for it. Time flies and weeks later, they see their page ranking on Google but at lower positions that don’t even get clicks. The team leader thinks of optimizing the … Read more
What? What Gibberish am I speaking? How can it happen? Even if clicks are going down due to a loss in trend, how can the CTR go down? Well, the exact question was in my mind when I was reading about it at first. But believe me, this is a fascinating insight that, I think, … Read more
One question that always wanders in an SEO professional’s mind is – “What if SEO of one webpage is affecting search results for all their pages?” Well, the thing about the SEO industry is that we don’t have exact answers to most questions. But thanks to the SEO gurus who have done so much analysis … Read more